If you want traffic to your website, you need to master the new social media, and particularly Facebook. This article explores some of the techniques and strategies that you can use with Facebook to create epic traffic systems to drive traffic so that you can consider whether you may want to consider integrating some of these techniques into your own traffic generating arsenal.
Social Media Traffic Generation
Social media has really come into its own in the past few years. With the massive growth of web properties like Facebook, MySpace, Twitter and YouTube, almost everyone who uses the Internet participates in one or more social networks.
These networks take many different forms, but all have one major thing in common – they all depend on their users to create content to share with other users. This is in stark contrast to the previous model where website owners would create and deliver content hoping that their viewership would like, consume and share it with others.
Using the user generated content model, sites like Facebook and YouTube let their users do the heavy lifting of deciding what content will appeal to their friends and then sharing that content through tools that the sites provide to make sharing easy.
The undisputed king of social media, however, is Facebook. With almost a half billion users worldwide you must be marketing on Facebook or you are missing out on an unprecedented marketing opportunity. There are several ways that you can use Facebook for traffic generation, including all of the following:
Facebook Traffic Generation
Building Traffic By Adding Friends – Facebook provides many opportunities for you to generate traffic to your site. By building a legion of “friends” you can have access to up to 5,000 people through a direct “feed” that shows up on their profile pages when they login to the system. You can push content to this feed by typing updates into your own feed, and those updates can include links to products you want to market and sell. Friends can be added by importing your contacts and sending invitations to join or by searching Facebook’s existing userbase for people you know or want to know and sending them a friend invite.
Building Traffic By Using Facebook Ads – The true genius in Facebook is its ability to access the rich data that its users provide about themselves. When you sign up for a Facebook account you have the opportunity to provide a great deal of information about yourself, your likes, dislikes, affiliations and interests. Marketers have access to this demographic data as selections available in Facebooks ads section. This allows advertisers, this means you, to really laser in on the exact demographics of the target market for any particular ad campaign.
Building Traffic Through Facebook Fan Pages – One nice thing that Facebook offers is the ability to segment your friends and your fans. If you want to keep your personal life personal and still use Facebook for business, you can create a Fan Page for your business and build a fanbase for it. Once you’ve created your fan page for whatever business you want to promote, you can send marketing messages, offers and other lead magnets to your target market to persuade them to “like” your fan page. Once they do, you have access to them through a feed to push your content, information about your product or service and send them offers targeted to their likes.
Automating Facebook Traffic Building – There are several tools on the market that allow you to automate the time consuming process of building fan pages, getting people to “like” your fan page, gathering friends and creating ads. Using these automated products can save you a great deal of time and still keep you compliant with Facebook’s terms of service.
With so many powerful ways to build traffic using Facebook, marketers cannot ignore this medium of generating traffic. However, generating traffic via Facebook can be quite time consuming. Fortunately, there are numerous services and tools that can automate many of the tasks that would take an undue amount of time to complete if they were all being done manually. If you want to build truly epic traffic systems for targeting new customers, Facebook and Facebook traffic automation tools absolutely must be in your marketing arsenal.